Cattledriver.com Gets Personal With Personal SEO

Cattledriver.com Gets Personal With Personal SEO

SME's find budget relief with low competitive pricing strategies.


For Immediate Release

FT LAUDERDALE, Fla./EWORLDWIRE/Aug. 23, 2006 --- As search engine optimization (SEO) consumes more of a marketing professional's day, the functions it encompasses reach far beyond those of traditional firms that charge upwards of thousands of dollars monthly for services. Top-rated company Cattledriver.com has once again moved ahead of the trend with its new SEO Program - Personal SEO.

"Every company has unique SEO needs. The personalized professional solution offered by Cattledriver offers a better ROI on SEO," said Charlie Artner, managing director. "At our price point of $300 a month, we blow away any semblance of competition."

As SEO grows to incorporate press releases, PPC management, building link partners and Web analytics, Cattledriver covers every spectrum of SEO and let customers design their own programs so they get what they pay for.

Through Cattledriver's Personal SEO program, customers can choose from search engine optimization, paid inclusion feeds, pay per click management, web site interface design,
press releases, link popularity and any other customized
SEO needs.

Cattledriver LLC is a leading provider in performance-based
Web marketing. Since 2000 Cattledriver has created
diverse Web software for Internet vendors to maximize
their Internet stores.


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CONTACT:
Charlie Artner
Cattledriver LLC
Fort Lauderdale, FL 33306
PHONE. 800-408-3413
EMAIL: cdriver@cattledriver.com
http://www.cattledriver.com


SOURCE: Cattledriver, LLC

No SEO Without SEM, And Vice Versa

Today’s MediaPost (reg. req’d) reports on new data from SEM firm 360i, which essentially points out the complex conversion path and symbiotic relationship between paid and unpaid links. This study is a complement to one released in May by the firm that showed the value of branded and generic ads in the purchase cycle.

Both studies show that there are lots of clicks and consumers use branded and non-branded terms, organic and paid links in their process. The “meta-communication” of the research is that marketers must be present at every stage of the buying cycle reflected in search user behavior and must employ a range of strategies to gain consumer awareness and reinforce it.

Another point that both studies make is that marketers give too much credit to the “last click.” I agree. Marketers need to see the entire path online through the “purchase cycle” - really a version of Mr. Toad’s Wild Ride - in order to maximize the efficiency and effectiveness of their online campaigns.

Dave Williams, co-founder of 360i, will be among a panel of other illustrious search marketers that I’m moderating at Search Engine Strategies next week. Here’s the line up: