SEARCH ENGINE OPTIMIZATION: 6 Most Important Steps:

Here are 6 most important in Search Engine Optimization, Ranking, Placement and Promotion...

1. Evaluation of existing website: We will evaluate your existing site for content and programming changes and will run a report of your existing search engine placement and ranking.
   
2. Choose keywords and phrases: Once you decide on a web promotion package, we will work with you to determine the one or two phrases that we will focus on in order to effectively optimize your website. Through careful research, we have discovered that the "number" of keywords isn't nearly as essential as "which" keywords are focused on. Our services include determining the best combination of keywords and phrases that are true for your company, are attainable based on the volume of competition in your industry and will result in an increase in your ranking with the search engines. Broad, general keywords do not work well. They give a vague idea of what you're promoting, but they don't tell the visitor why your site is better than your competitors'. Using concise, specific keywords are more likely to bring the type of visitors you want.
   
   We have found that one or two specific keywords or phrases are the limit to properly optimize the focus of your site. If there is a broad, general nature to your site that can't be summarized in only two keywords or phrases, we do have other options to explore, however, these options are not as effective as choosing one or two keyword phrases and will be much more expensive.
   
3. Optimization of the web site: Once your keywords and phrases have been agreed upon, we will optimize your website around those phrases.
   
4. Submission to search engines: Included with your package, we will submit your website to over 20,000 websites including search engines, directories and link programs, banner exchange for 3 months.
   
5. Follow-up Reports: After 3 months, we will run reports of your current search engine placement and ranking to demonstrate improvement. Most people will see search engine placement and ranking increases within two weeks of implementation, some take up to 10 weeks. It depends on how often the various search engines index their requests. Some search engines index only once every two months, while others index every couple of days or
   weeks.
   
6. Maintenance: We conduct on-going research to determine the best way to get top search engine placement and ranking before presenting options to you. We want to assure that you are getting the most for your money. As the search engines change their criteria for placement, it may be necessary to update your site to meet these new requirements. Should this happen, we will update your site for $200.00. You will be notified as we discover any such changes
   
   Warning About Frames and Flash
   
   Keep in mind when creating your website that search engines have a difficult time indexing webpages with frames. Stay away from frames if at all possible. If you are determined to use frames, Do not use them on your home page, and if possible, leave some other web pages frameless so that they are easy for the search engines to index.
   If your site has a Flash splash screen or Flash on your Home Page, we will need to do additional work to circumvent that at an additional cost. We will inform you of these costs before we begin our website optimization process.
   
   If you are interested in Search Engine Optimization -SEO for your website, please send an email to us for more information. Or use our contact form