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Thursday, January 12, 2006

Home business – Making money with your web site

With the Internet it is so easy to start a home business. Just set up a web site and start selling. You can sell your own products, practically to the whole world, or be an affiliate for a bigger company and sell their products online.

Many people started their home business like this. Just throw in a couple of bugs to register a web site and get a host and the money will start to roll in, right?
Bad luck, it doesn’t work like that. Most home business owners come to this conclusion after a couple of months and some just forget about it. Others realize that marketing is the next step and start spending some money on marketing.
New as they are to the world of internet marketing, they spend some money on pay-per-click campaigns, try to get some banners flying around on the internet, but it’s all in vain. Often the costs are so high that the net result is negative, zero or not worth all the trouble.

I’ve been there, it is a lot of work and not much results. Then I found something interesting: “search engine optimization”. It is possible to get high rankings in the search engines, simply by optimizing your web site for the search engines. And with high rankings come visitors that are looking for what your web site has to offer.

After studying search engine optimization I decided to make it my own home business. I love SEO and am now delivering my services just like any other home business owner.
With your home business you can make money, if you get your internet marketing organized. A simple list of products in a web site won’t do it. You need to give your visitors something to come for. A shop owner with just products on the floor of his shops and a counter where you can pay won’t sell much. A shop needs to have the right atmosphere, nice lights, etc. The products need to be presented in the right way. The same thing goes for a web site.

You need to present your home business in the right way. Then people will like your web site and start surfing around on it and maybe even buy something. Also they need to find your web site.

So, your web site needs to be good looking and findable, findable through the search engines. If you are a web master with good html knowledge, all you need is for your web site to be analyzed and you can implement the optimizations your self. If you do not have that much knowledge about html, there are many resources available.

Everybody can make money with a home business. But setting up a web site and waiting for the money to roll in, is not an option. As with all things, you need to work for your money.

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