Why are Search Engine Friendly Shopping Carts Needed?

The objective of any shopping cart or e-commerce system is to allow visitors to shop on a business site for products they want. Not all search engines are created equal with equal capabilities. Some search engines are able to navigate through dynamic sites while others are not. Sometimes the search engines that are able to navigate through dynamic sites have problems indexing and navigating through the entire site.

These factors eliminate many e-commerce sites from the search engine result pages or hamper their advancement to the top of the search engine result pages. For a business to be competitive on the World Wide Web, all of its pages need to be indexed and developed correctly.

For the past 10 years programmers have been developing e-commerce systems that required the sites to compete at the site level. This required many site owners to find a company that could optimize their sites, create doorway or landing pages that focused upon a product or category, or use any number of other means to elevate the e-commerce site in the search engines. These tactics have worked successfully, but the search engines want pages that are of unique value to present to their clients. Dynamic sites hamper the model search engines desire.

In order to meet the demands of the search engines and be indexed by all search engines new techniques must be employed. These new techniques can make an e-commerce system more search engine friendly if they are developed correctly. Some systems will never be search engine friendly and result in less than adequate placement in the search